| 翻訳と辞書 |
| Aspirational age ： ウィキペディア英語版 |
Aspirational age
In advertising and marketing, aspirational age is an ideal age whose characteristics consumers aspire to embody. Thus, marketing messages aimed at that target age will resonate with consumers of other ages.〔Wayne D. Hoyer and Deborah J. MacInnis. ''Consumer Behavior''. Mason: South-Western, 2010. 393.〕
The aspirational age in Western society is the cusp between childhood and adulthood. In theory, consumers younger than this age aspire to the maturity and freedom it signifies, while those older than it seek to recapture the youthfulness and freedom from responsibility of this age. Thus, products pitched at notional young adults will appeal to a broader target market.
== Ideology ==
The aspirational age can be identified as the age of which consumers associate positive experiences with, such as freedom. For example, most adults are preoccupied with day-to-day responsibilities which can be viewed as stressful. Marketing to the aspirational age therefore, allows businesses to attract a generation of nostalgic consumers. The aspirational age as a tool is thus essentially modelled on the notion of nostalgia. From the adult's perspective, the psychology behind the 'aspirational age' can be defined as a recapture of youthful days. 'High-speed modern living, stress and the impact of recession' have all been considered as factors which influence a consumer's longing of their 'aspirational age'.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Aspirational age」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|